The 2 day festival celebrating Korean art, culture and heritage and tourism to be organised in the city
New Delhi, 20th November, 2017: A two day Korea festival showcasing Korea’s rich art, culture and heritage will take place on 25th and 26th November, 2017 at Ambience Mall, Gurugram. Organised by Korea Tourism Organisation, the two day extravaganza aims to showcase various aspects of Korea’s legacy and popularize South Korea as a favourite destination among Indian travellers.
The Korea festival is an initiative by Korea Tourism Organisation to acquaint Indian audience with famous South Korean tourist destinations, delicacies, art, culture and the country’s heritage. The festival will not only have live food counters (managed by Korea Agro Fisheries and Food Trade Cooperation) to give a taste of the local Korean flavours to serve Indian taste buds but will also feature experiential attractions like face and mask painting, Hangeul calligraphy, video gallery displaying Korean history and cultural assets.
While live stage performances at the festival by Korean artists such as Nanta (non-verbal performance) and B-boying (by Gambler Crew) will enthral the audience, the K- Beauty zone by famous Korean beauty brand Innis Free will be giving free make up sessions and free samples to the visitors. A special Virtual Reality zone and Photo Opportunity has been created for the visitors where they can visualise South Korean destination beauty and click their photos wearing Korean Traditional Hanbok dress.
The festival will also witness participation from Regional Tourism Boards of South Korea and related organizations such as Gyeonggi Tourism Organization, Gimhae City, Busan Metropilitian City, Busan Tourism Organization, Jeollabuk Do, Gwangju Metropolitan City, Gwangju Convention & Visitors Bureau, Incheon International Airport Corporation and Visit Korea Committee exhibiting popular tourist destinations. Key Indian travel agents and airline partners of KTO ( Asiana Air, Korean Air and Air India) will be offering best on the spot travel deals to the buyers.
Announcing the two days Korea Festival, Mr. Min Min Hong, Executive Vice President, Korea Tourism organisation (KTO) said, “It is my great pleasure to host the Korea Festival for Indian market travelers. I am confident that this festival will have a lasting impression in the hearts and minds of Indian people and they will be able to connect with Korean culture more closely. I would like to extend my gratitude to representatives of Samsung, LG and Hyundai who are present here today for the MoU signing to organize MICE groups to Korea for their employees and dealers."
He further added "Korea is one of the most colorful countries in the world because of is 4 distinct seasons. This winter season in February we will host the 2018 Winter Olympics in PyeongChang."
Speaking on the Korea Festival 2017, Mr. Jong Sool Kwon, Director Korea Tourism organisation (KTO) said “Korea is emerging to be an attractive destination among Indians at present. Indian outbound travel to South Korea is also on the rise. The influx of Indian tourists to Korea recorded in 2016 stood at 72,781 excluding crew numbers and is expected to increase in the near future.”
He further added, “We are bringing the leading Korean tourism bodies and travel partners under one single roof at the festival to facilitate large scale information sharing and awareness among people on popular tourist spots in Korea. Besides, Korea Festival will also exhibit the nation’s vibrant cultural colors. This is a great medium for audiences of a nation to witness the grandeur of another country. Korea offers a unique amalgamation of tradition and modernity and we hope the festival will portray this diversity of our ethnicity in the best manner.”
Indian travellers are exploring world like never before. They are evolved travellers who like immersive experiences to soak in a destination. Unlike before, Kitchen caravans have been replaced by culinary holidays, landmark visits by self-driving holidays and luxury hotels by home stays. As per a report published by Integreon (a leading global provider of outsourced legal, document, business and research support) India is among the fastest growing outbound travel markets, and is expected to be among top five as per international tourism expenditures by 2025.
The two day Korea festival would be open for all the shoppers and visitors at the Ambience mall, Gurugram.'
The India office of the Korea Tourism Organization (KTO) was set up in New Delhi in May 2008 to promote Korea as a destination for travel and to boost Indian Outbound travellers visiting Korea. KTO India office based in Gurugram is handling travel-related information.
KTO India office works continuously on relationship building with existing and potential partners including Korean Embassy, Korean Culture Centre, KOTRA, Korean Air, Asiana Airlines, Air India, Singapore Airlines, Thai Airways, OTOAI (Outbound Tour Operators Association of India), TAAI (Travel Agents Association of India) and TAFI (Travel Agents Federation of India), Media, Trade Media and Travel Fraternity and other media partners. Furthermore, the organisation works closely with Indian travel agents and travel partners for conducting product training, product development & co-marketing, participates in key trade and tourism fairs for organising consumer related activities and organises road shows for exchanging knowledge and information.
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