The Korea Tourism Organisation (KTO) will organise a two-day festival on 25 and 26 November at Ambience Mall in Gurugram to showcase Korea's rich art, culture and heritage and to popularize South Korea as a hot favourite destination among Indian travellers.
The festival is an initiative to acquaint Indian tourists with famous South Korean tourist destinations, delicacies, local culture and the country's legacy. The festival will not only have live food counters serving local Korean fare but also feature attractions like face and mask painting, hangeul calligraphy, video gallery displaying Korean history and cultural assets. While live stage performances by Korean pop groups and non verbal artists will enthrall the audience, the tourism booths will promote Korean tourist attractions at the festival.
The participants in the festival will comprise representatives from regional tourism boards and related organizations such as Gyeonggi Tourism Organization, Gimhae City, Busan Metropilitian City, Busan Tourism Organization, Jeollabuk Do, Gwangju Metropolitan City, Gwangju Convention & Visitors Bureau, Incheon International Airport Corporation and Visit Korea Committee, showcasing different aspects of the country and facilitating on the spot purchase.
Speaking on the Korea Festival 2017, Jong Sool Kwon, Director KTO, said, "The bilateral relationship between Indian and South Korea is based on a long history of friendship and it has grown in various aspects. There needs to be a mutual understanding of each other's legacy, history and culture. Such festivals help in a great way to fortify and deepen the understanding."
He added further, "Number of Indians travelling abroad has increased threefold in the last one decade. The Indian outbound travel to South Korea is on the rise too. In 2016, approx 200,000 Indian travellers visited South Korea and the numbers are growing with an average rate of 10%-15% year on year. South Korea is a land of green, hilly countryside, centuries-old Buddhist temples and offers an unadulterated tinge of adventure to international travellers. We hope to reach a large section of aspiring Indian travellers and tap into exponentially growing Indian tourism sector through the Korea festival. We are positive that the endeavour will highlight Korean splendour in its true spirit to our Indian friends."